Specialized is consistently in the top 2 selling bike brands in the US - their laser focus is on cutting edge innovation, with novel and ingenious features, down to the smallest detail. A huge national dealerbase equals industry leading support. Exclusive innovations like the mission control bluetooth app allow you to choose your destination, and it will figure out your power level so you don't run out of juice.
They keep breaking new ground with eBike families - the sporty Vado, upright Como, and off road Levo. Specialized is all in with Brose - they have some of the freshest and best integrations of the eBike industry's top rival to Bosch.